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Brand Ownership & History
Dongfeng Forthing is an independent passenger vehicle brand under Dongfeng Liuzhou Motor Co., Ltd. (DFLZM), a subsidiary of Dongfeng Motor Corporation.
1954
Dongfeng Liuzhou Motor was founded, headquartered in Liuzhou, Guangxi Zhuang Autonomous Region.
1969
Began vehicle manufacturing, becoming one of China's earliest automakers and the first automobile manufacturer in Guangxi.
2001
Forthing brand officially established with the launch of its first model, the Lingzhi MPV.
2021
Forthing introduced the new 'Powerful Lion' logo alongside the FORTHING English brand identity.
2022
Launched the 'Photosynthetic Future' strategy: targeting 100% electrification within 3 years, phasing out fuel vehicles within 5 years, and becoming a mainstream new energy brand favored by young people by 2025.
Brand Positioning & Core Proposition
Positioning
Practical, reliable, and cost-effective, focusing on both family and commercial scenarios with a strong emphasis on family-oriented experience.
Vision
To be a professional mobility service leader close to users.
Core Strengths
Over 70 years of military-grade manufacturing heritage, 25 years of deep expertise in the MPV segment, and strong technical support from Dongfeng Motor Corporation.
Core Technologies
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EMA Platform
Independently owned and fully intellectual property-righted EMA platform, adaptable to multiple vehicle types and powertrains including BEV, REEV, and PHEV. It features safer and more comfortable suspension, 21% improved steering sensitivity, and 18% enhanced overall structural rigidity.
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Armor Battery
4-layer safety protection, 40 component test items, with a total test duration of 9,400 hours.
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Powertrain
Mach Hybrid DH-i: Thermal efficiency of 45.18%, fuel consumption as low as 4.3L/100km in charge-depleting mode.
Pure Electric Models
Equipped with 800V high-voltage fast charging.
Market & Honors
MPV Segment Leader
A leader in China's independent MPV segment with 25 years of deep cultivation.
China-ASEAN Expo
Official designated vehicle.
CCPC Champion
Champion in the MPV category at the China Production Car Championship.
Global Export
Exports to more than 40 countries worldwide.
Forthing Brand in Thailand
Thailand has long been a strategic core market for Forthing, with the goal of building Thailand into its production and sales base in Southeast Asia.
FORTHING Delivers Happiness Through the FORTHING FRIDAY EV Test Drive Trip, Inviting the Media to Experience an Electric Vehicle for Modern Families While Giving Back Smiles to Society
Bangkok, Thailand – Dongfeng Liuzhou Motor Co., Ltd. (DFLZ) achieved resounding success in hosting an exclusive media test drive event for the FORTHING FRIDAY electric vehicle. Held under the concept "FOR FAMILY FORWARD" along the Bangkok-Pattaya route between June 15 - 16, 2026, the trip aimed to reinforce the SUV's image as a vehicle specifically designed to answer the practical needs and lifestyles of modern families seeking the ultimate in value and safety.
Forthing Unveils FRIDAY and V9 at Bangkok Motor Show Under 'FOR FAMILY FORWARD' Theme, Emerging as a New Choice in Thailand's New Energy Vehicle Market
Dongfeng Liuzhou Motor Co., Ltd., a subsidiary of Dongfeng Motor Corporation, made a grand appearance at the Bangkok International Motor Show, unveiling the all-new energy SUV FRIDAY and new energy MPV V9.
Forthing Friday All-Electric Multi-Purpose SUV Launched with REV & REEV Dual Powertrains
Forthing Friday is equipped with dual powertrains: the REV pure electric model has a range of up to 480 km, and the REEV extended-range model delivers a range of up to 1,000+ km
Brand Strength
In Thailand, Forthing upholds the brand proposition: 'FOR FAMILY FORWARD', focused on meeting family-oriented mobility needs, positioning itself as a trustworthy, reliable, and professional family car brand 'A New Choice in the EV Era.'
Forthing: Trustworthy
Backed by China's central enterprise background and strong credibility.
Supported by Dongfeng Group's industrial chain layout and advanced technology transformation capabilities.
Rooted in nearly 70 years of automotive manufacturing heritage.
Forthing: Reliable
R&D capabilities at the level of national-level laboratories.
All models developed to five-star safety standards.
Boasts over 1 million loyal customers worldwide.
Forthing: Professional
Over 20 years of dedicated R&D in family vehicles.
Professional design based on real household scenario simulation.
Focused on safety, spaciousness, ease of use, and cost efficiency.
Target Customer Profile
Independent-minded, not blindly following trends or vanity.
Focus on intrinsic product value and family travel experience.
Pursue high cost-performance, practicality and comfort.
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