Bangkok, Thailand – Dongfeng Liuzhou Motor Co., Ltd. (DFLZ) achieved resounding success in hosting an exclusive media test drive event for the FORTHING FRIDAY electric vehicle. Held under the concept "FOR FAMILY FORWARD" along the Bangkok-Pattaya route between June 15 - 16, 2026, the trip aimed to reinforce the SUV's image as a vehicle specifically designed to answer the practical needs and lifestyles of modern families seeking the ultimate in value and safety.

The event kicked off warmly at the FORTHING Sensu Thepharak Km. 19 showroom, where the executive team welcomed the press before releasing the FORTHING FRIDAY convoy heading to Pattaya. Along the route, the media had the opportunity to fully test the vehicle's performance, experiencing both the spaciousness of the cabin and the ADAS (Advanced Driver-Assistance System), which features a special tuning tailored specifically to suit driving behaviors on Thai roads. Furthermore, the media experienced driving confidence thanks to the highly efficient water-sealing technology and wading capabilities, deliberately designed to handle Thailand's tropical weather and rainy season without worry.

The major highlight of the first night was the exclusive BBQ Beach Party by the sea, featuring a "Meet the Press" session and the sharing of driving experiences with the FORTHING FRIDAY. The session was honored by Mr. Lee, Sales Director for the Southeast Asia Region from Dongfeng Liuzhou Motor Co., Ltd. (DFLZ), who took the stage to share his vision and mingled warmly with the media.

"This event is not merely an introduction of a new car model, but a confirmation of our commitment under the 'Global Dual-Engine' strategy," stated Mr. Lee. "We chose to launch our first model in Thailand with the FORTHING FRIDAY, a core product that plays a vital role in driving our brand's growth in the Thai new energy vehicle market, and it has received excellent feedback. Following its official launch in early March, we currently have accumulated bookings of more than 600 units and have set a 2026 sales target of 1,000 units. Currently, the first lot of 500 FORTHING FRIDAY units has arrived at the port and is undergoing the Pre-Delivery Inspection (PDI) process, ready to be delivered to customers within this month onward."

Mr. Lee further addressed the exclusive offers, saying, "To show our gratitude to our customers, we have extended the period for those interested in booking with an exclusive campaign valid through the end of this year, until December 31, 2026. This includes an extended vehicle warranty of 6 years or 200,000 kilometers, an 8-year or 160,000-kilometer warranty on the motor and battery, along with 1 year of free first-class insurance, and a free Wall Box Charger with installation (for the Exclusive model). Customers can contact our 5 pilot showrooms immediately, such as FORTHING Sensu Thepharak Km. 19 (Tel. 02-130-768), Nakhonchaisri Automobile (Tel.034-966-555), Taizhong EV (Tel.064-555-7190), Forthing Teckcar Ladprao (Tel.02-275-5698), AV. SALES (Tel.02-822-1555) In addition, we have a strategic goal to expand our dealership and service center network to cover 100 locations nationwide within the next 3-5 years."

Furthermore, he discussed the business plan and product vision, noting, "The FORTHING brand has a clear roadmap to continuously introduce new products to the Thai market. We are preparing to launch 5 new car models within the next 3 years, covering both the passenger SUV and family MPV segments. These include the TaiKon5, TaiKon7, TaiKon9 SUV models, and the ultimate flagship MPV, the V9, which will offer diverse powertrain options, including EV, PHEV, and REEV systems, to comprehensively meet the needs of Thai consumers in every dimension."

Concluding with a strong affirmation, Mr. Lee said, "Thailand is our most critical strategic point and serves as the hub for the right-hand drive market in the ASEAN region. We intend to firmly establish our market base for the long term under the resolution 'Serving the people of Thailand in Thailand'. Our brand has not come here simply to test the market; rather, we are ready to deliver products that truly understand Thai people, elevate their quality of life, and foster sustainable, value-driven growth in alternative energy driving alongside Thai society."

Beyond the exceptional driving experience, on the morning of the second day, the FORTHING FRIDAY family convoy traveled to participate in a CSR activity at the Pattaya Orphanage. Delivering happiness and sharing smiles with the children reflected the brand's genuine intention to not only develop automotive technology for its users, but also to actively participate in caring for and giving back to Thai society.

This automotive test drive trip concluded with fun and happy smiles, reinforcing the image of the FORTHING FRIDAY as an EV SUV that redefines value and is ready to fulfill happiness in every dimension of family travel. Those interested can become part of the automotive family that understands you best, and track our updates as well as special offers at https://www.forthing-th.com and the Facebook page FORTHING THAILAND.

FORTHING is a passenger car brand under Dongfeng Liuzhou Motor Co., Ltd. (DFLZ), which was established in 1954. With over 57 years of automotive manufacturing experience, and operating under the “Global Dual-Engine” strategy aimed at systematic global expansion, the brand has positioned Thailand as a key strategic point and the hub for the right-hand drive market in the ASEAN region under the commitment “Serving the people of Thailand in Thailand”.